Nearly every Breakfast Cereal has a patent story. Amaze your kids with these WhizPopping facts …
Kellogg's patent for a SHREDDED WHEAT BISCUIT:
"A cylindrical cereal biscuit made with a concave top"
Correct. The shape is patented. Reason:
"The arched, concave, sunken or hollow top is suited to contain berries or fruits, and causes the milk or cream poured thereon to penetrate the pores of the biscuit more quickly and thoroughly."
The Kellogg's patent has since expired, but why do Kellogg's, Nestle's and Post Foods' SHREDDED WHEAT all look the same?
Back in 1915, Kellogg's design registered the shape of Shredded Wheat. For some reason, consumers loved it. And, Nestle and Post Foods had to wait until 1929 for the design registration to expire and copy it. This 100+ year old shape is more popular today than it has ever been.
If Kellogg's had only trademark registered the shape as a 3D trademark in 1929, Kellogg's would have maintained its monopoly of the Shredded Wheat shape in perpetuity! A small Oopsie.
Patented READY‐TO‐EAT Cereal and Milk Powder combination ‐ US5827564 patented a package including:
I nearly forgot the "important bit": the size of each cereal piece should be greater than the particles of powdered milk!
Yes, you need only add water to the packet, and eat.
No idea how this got patented!
What did KELLOGG's CORNFLAKES patent? Kellogg's has been the #1 selling cereal since the 1890's, thanks to its patent for:
"Soaking, cooking, drying, rolling and baking grain"!
Seriously, Kellogg's patent no. US558393 entitled "Flakes cereals and process of preparing same" claimed "A process of manufacturing an improved alimentary product, which consists, first, in soaking the grain in water for some hours, whereby it is subjected to a preliminary digestion with its contained cerealin, and a temperature which prevents actual fermentation; second, subjecting the previously-soaked grain to heat for a time sufficient to completely cook the starch; third drying the grain; fourth rolling the grain between cold rollers; and fifth, baking the flakes until thoroughly dry and crisp." In English: … the steps of soaking, cooking, drying, rolling and baking grain.
The patent method that put fruit in your cereal!
The dehydrated, expanded fruit takes only 30‐90 seconds to be rehydrated in milk!
Patented method of making a corrugated GOLDEN GRAHAMS cereal:
Apparently, the thinner portions of the corrugated cereal disintegrate when wetted with milk, "offering the pleasing and novel eating texture suggestive of shredded wheat".
Kellogg's patented method of making PUFFED CEREAL LOOPS:
Kellogg's PUFFED RICE cereal patent:
Kellogg's patented WHEAT FLAKES:
The inventive feature was swelling the cereal in wort for sufficient time to allow the sugar to penetrate the grain.
Peanut butter GRANOLA patent (with a surprising twist):
"Peanut butter and bran in an amount that is less than 40% of the total weight, but is sufficient for therapeutical action."
No need to elaborate on the "therapeutical action". And, I used to buy these treats solely because I thought they tasted good! Good thing I'm not much of a sharer.
Kellogg's patented process of making ALL BRAN CEREAL:
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