Home, Iptica

Home

Agent Filings

Filings

Posts

Posts

About us, Iptica

About

Contact Iptica

Contact

Recent Posts

D background letter

Dolce & Gabbana ‐ Lessons on how not to file a design registration

We can learn so much from Dolce & Gabbana about how to design clothes and create a brand. But probably the best lesson we can learn from Dolce & Gabbana is how not to file an application for a design registration. The truth is that they're particularly awful at design registrations. Here are a few top tips, courtesy of D&G:

Dolce and Gabbana

Tip 1: Don't cram an entire range of clothes into one design application

It's tempting to stuff all your designs into one application. But, for a design application to be valid, it's better to limit the number of items per design application to 1. Some countries permit a design application to cover a "set of articles". However, each item in the set requires a common design element (e.g. a set of cutlery or crockery). Relying on a common D&G label is … well, a bit of a stretch.

Dolce and Gabbana

Tip 2: Get the lighting right

Designs should show the product. Light is useful. Just because it's evening wear doesn't mean that the photo must be taken at night, without flash.

Dolce and Gabbana

Tip 3: Use a neutral background and preferably photoshop out elements that are not part of the article being design registered

Dolce and Gabbana

Dolce & Gabbana's bed sheet is not the worst attempt at a neutral background I've seen, but a melamine‐wood background for a wood‐brown hat lacks contrast; contrast is good.

Dolce and Gabbana

To be honest, the hanging arm is not Dolce & Gabbana at their best. Especially when Mr Dolce enters the frame ‐ it becomes somewhat unclear whether the design is protecting the hanging coat, or Dolce's black top and jeans. Kind of reminds me of my school report cards: "Has potential. Can do better".

Dolce and Gabbana

Tip 4: When the pants are too long, zoom out or step back

Never mind the slight lack of contrast. Don't break the golden rule: if the pants are too long for a portrait picture, zoom out or stand back. Only when your back is pressed against the wall should you consider tilting the camera to increase the portion of pants captured in the photo from 70% to 93%. 93% is better, but it's still not 100%. 100% is great.

Dolce and Gabbana

Tip 5: Use auto‐focus

If the cameraman can't read the writing on the T‐shirt, it's likely that the photo will come out a little blurred. If the aim is to protect the message on the shirt, that's not good.

Dolce and Gabbana

Read more about registering designs for clothes.

x

Like our page on facebook:

Like Button Loading